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2. Using Lists to Establish Relationships If Twitter lists aren’t the best way of informing a target audience about your brand, then I don’t know what is. It works, thanks to a notification that Twitter sends if a user has been added to a list. So the name you give to a list matters a lot. If an expert notices that he was added to a list called “The Best SMM Experts”, he is more likely to check your profile. What makes Twitter lists even more exciting is that you can view content shared by members of a particular list. This, in turn, allows you to promptly leave a comment, share an interesting article, and so forth. For instance, I use Twitter lists to support our speakers’ content, because our perpetually flowing Twitter feeds make it easy to miss something important. Another example of putting a list to work is by creating a list of experts who are your brand ambassadors. Once you want to connect with them and ask to promote something, you can find them in a few clicks. This tactic can open up new guest posting opportunities for you.
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